A long reach is necessary for the Pheonix Suns center Shaquille Oneal's day job. But now it seems as if its necessary for his endorsements and extended partnerships, most recently with a new 24hour Fitness bearing his name here in Boynton Beach on 1775 North Congress Ave.
The 48,000-square-foot club managed by Chris Matchniff generating a lot of buzz largely because its 24 hour concept represents a serious demographic shift occurring throughout Boynton Beach. In a recent Sun Sentinel article Matchiniff explained "We never close," referring to the trademark name. "The only time we ever really shut down is Christmas." The new branch is not without established competition, with nearby outlets like Golds Gym and Curves.
The facility boast a staff of 60, state of the art fitness equipment, child care and of course an indoor basketball court. Its sleek ultra contemporary appeal is obvious but the true question is like the 300lb 7 footer in the room: can the former Heat star keep membership hot?
24 Hour Fitness Worldwide Inc. is a fitness center chain. The Company has more than three million members and 360 clubs in 16 states and three countries in Asia.
